Online digital marketing helps small businesses reach more customers and grow their brand. However, online digital marketing can be challenging, especially if you have a limited budget and experience. Fortunately, there are many ways to get expert online digital marketing advice for free to help your small business. In this article, we will explain how to find and use free online digital marketing resources and tools.
Table of Contents
- Join Online Communities and Forums
- Follow Industry Blogs and Podcasts
- Take Advantage of Free Online Courses and Webinars
- Use Free Online Tools and Software
- Conclusion
Join Online Communities and Forums
One of the best ways to get expert online digital marketing advice for free is to join online communities and forums where you can ask questions, share ideas, and learn from others. There are many online platforms where you can find relevant and helpful discussions, such as:
Reddit. It is a popular social media site where you can find subreddits dedicated to various topics, including digital marketing, SEO, social media marketing, content marketing, etc. You can browse the posts, comment, upvote, or create your own posts to get feedback and advice.
Quora. A question-and-answer site where you can ask or answer questions related to any topic, including digital marketing. You can follow topics, people, or questions that interest you, and get insights from experts and peers.
Facebook groups. These are communities where you can connect with people who share your interests or goals. You can find and join such groups, searching with keywords “digital marketing”.
LinkedIn groups. Similar to Facebook Groups, but more focused on professional networking and learning. Find them with relevant keywords.
Follow Industry Blogs and Podcasts
Another way to get expert online digital marketing advice for free is to follow industry blogs and podcasts that provide valuable information, tips, trends, case studies, best practices, etc. Some of the top blogs and podcasts that you can check out are:
Moz Blog. Moz is a leading SEO software company that offers tools and resources for SEO, local SEO, link building, keyword research, etc. Their blog covers topics such as SEO basics, SEO best practices, SEO news, etc.
Neil Patel Blog. Neil Patel is a renowned digital marketer and entrepreneur who offers tools and resources for SEO, content marketing, social media marketing, conversion optimization, etc. His blog covers topics such as digital marketing strategies, digital marketing trends, digital marketing case studies, etc.
Social Media Examiner. A leading online magazine that offers tips and resources for social media marketing. Their blog covers topics such as social media platforms, social media strategies , social media tools, social media news, etc.
Marketing School Podcast. A daily podcast hosted by Neil Patel and Eric Siu, two successful digital marketers and entrepreneurs. They share actionable digital marketing tips and insights that can help you grow your traffic, leads, and sales.
The Digital Marketing Podcast. A weekly podcast hosted by Daniel Rowles and Ciaran Rogers, two experienced digital marketers and trainers. They discuss the latest digital marketing news, tools, techniques, and strategies.
Take Advantage of Free Online Courses and Webinars
If you want to learn more about online digital marketing in a structured and comprehensive way, you can take advantage of free online courses and webinars that are offered by various platforms and experts. Some of the best free online courses and webinars that you can enroll in are:
Google Digital Garage. Here you will find courses and certifications on various digital skills, such as digital marketing, data and tech, career development, etc. You can learn at your own pace and earn recognized certificates that can boost your resume and credibility.
Meta Blueprint. Courses and certifications on how to use Meta's family of apps and services for business, such as Facebook, Instagram, Messenger, WhatsApp, etc. You can learn how to create effective ads, reach your target audience, measure your results, etc.
FutureLearn. This platform offers Courses and programs from top universities and organizations around the world. You can find free courses on various topics related to digital marketing, such as digital marketing fundamentals, social media marketing, content marketing, etc.
SEMrush Academy. Here you can learn how to use SEMrush's tools and features for SEO, content marketing, social media marketing, PPC, etc. You can learn from industry experts and earn certificates that can prove your proficiency.
Mentors and Peers
Another way to get free online digital marketing advice is to find mentors or peers who can guide you, coach you, or collaborate with you on your digital marketing projects. Mentors are experienced professionals who can offer you advice, feedback, and support on your digital marketing goals. Peers are fellow small business owners or entrepreneurs who can share their challenges, successes, and learnings with you. You can find mentors or peers through various channels, such as:
SCORE. A nonprofit organization that provides free mentoring to small business owners. You can find a mentor who has expertise in digital marketing or other areas of business through their website or local chapters.
MicroMentor. A free online platform that connects entrepreneurs with mentors who can help them grow their businesses. You can find a mentor who has experience in digital marketing or other areas of business through their website or app.
Mastermind groups. These are groups of like-minded individuals who meet regularly to share their goals, challenges, insights, and feedback with each other. You can join or create a mastermind group with other small business owners or entrepreneurs who are interested in digital marketing or other areas of business.
Mentors and peers can help you learn from their experiences, avoid common mistakes, overcome obstacles, and achieve your digital marketing goals.
Use Free Online Tools and Software
Once you get free knowledge, apply it to free tools. To execute your online digital marketing strategy effectively, you need to use various tools and software that can help you with tasks such as keyword research, SEO analysis, content creation, social media management, email marketing, analytics, etc. However, many of these tools and software can be expensive for small businesses.
Thankfully, there are many free online tools and software that you can use to get started or supplement your existing tools. Some of the best free online tools and software that you can use are:
Google Keyword Planner. Google Keyword Planner is a free tool that helps you find keywords for your SEO or PPC campaigns. You can discover new keyword ideas, get search volume and competition data, plan your budget, etc.
Ubersuggest. Ubersuggest is a free tool that helps you with SEO analysis and optimization. You can get keyword suggestions, SEO audit reports, backlink data, content ideas, etc.
Canva. Canva is a free tool that helps you create professional-looking visual content for your website, blog, social media, email, etc. You can choose from thousands of templates or create your own designs using drag-and-drop features.
Buffer. Allows you to manage your social media accounts. You can schedule posts, monitor engagement, analyze performance, etc.
Google Analytics. This tool helps you measure your online performance and feedback. You can track your website traffic, conversions, bounce rate, user behavior, etc.
TruVISIBILITY Suite. An all-in-one platform that combines several great tools for digital marketing.
TruVISIBILITY Suite is:
- Chat — for building chatbots of any complexity. You can build simple rule-based chatbots, hybrid AI-powered chatbots, and set up a live chat.
- Messaging — for automating welcome emails, abandoned cart emails, newsletters, promotional emails, and first emails in response to a customer’s question or complaint.
- Sites — for creating websites and landing pages. You can boost your website's functionality by adding a contact form, payment gateway, or even an SEO-friendly blog.
- CRM — for tracking and optimizing every interaction and opportunity with every contact for pre- and post-sales activity.
- Email — for securing private information sent through email. It supports compliance regulations in multiple industries and guidelines, such as HIPAA, CFPB, FINRA, and ESIGN.
All the TruVISIBILITY applications are part of one platform, and therefore they are easily integrated with each other literally in one click. You can also use them on their own with third-party applications. And all this without a line of code!
Register a freemium TruVISIBILITY account and get unlimited access to fully functional marketing software free of cost!
Conclusion
Now you know that there are many ways to get expert online digital marketing advice for free to help your small business. Use free online digital marketing resources and tools, such as online communities and forums, industry blogs and podcasts, free online courses and webinars. By following these tips, you can learn and improve your online digital marketing skills and strategies without spending a fortune.
Related articles
Want to receive more articles?
Sign-up for our weekly newsletter to receive info that will help your business grow