Have you ever felt like you're drowning in inquiries while at the same time, struggling to reach out to your target audience? Or maybe you're just baffled by your customer's behavior and can't seem to figure out what they need. Chatbots are here to save the day!
Not only can chatbots reduce your workload, but they can also bring in more business and customers. Here are seven use cases that show how chatbots can be a jack-of-all-trades for small businesses.
Table of Contents
But Why Should You Use a Chatbot Instead of Human Agents?
Chatbots in Real Life: 7 Common Use Cases
- Answering Inquiries
- Booking Management
- Personalized Sales Assistance
- Refund and Exchange Requests
- Feedback Collection and Doing Surveys
- Order Tracking
- Building Customer Lists and Keeping Them Up to Date
But Why Should You Use a Chatbot Instead of Human Agents?
Chatbots were designed to automate communication with customers and eventually replace costly human agents who are on vacation today, sick tomorrow, having too long dinner the day after tomorrow, and generally sleeping at night. And from this follows a simple conclusion: from now on, most of the tasks that are related to the conversation between the human agent and the customer can be shifted to the shoulders of the chatbot.
No wonder, that by 2027, chatbots will become the primary customer service channel for roughly a quarter of organizations, according to Gartner.
There are six reasons why you should prefer a chatbot over a human agent.
- 24/7/365 availability. Chatbots can handle requests at any time of the day or night, unlike humans who are usually available only during business hours.
- No waiting time. When dealing with human agents, customers often have to wait on hold, whether it's a chat conversation or a phone call. Chatbots, on the other hand, can instantly respond to multiple users simultaneously, eliminating wait times and providing a more efficient customer experience.
- Reduced human error. Chatbots follow programmed instructions and can accurately process customer information, reducing the chances of mistakes that can occur due to miscommunication or human error.
- Language and accessibility. Chatbots can be programmed to support multiple languages, making it easier for customers who speak different languages to deal with your business.
- Personalized experience. Chatbots can store customer preferences and use this information to provide personalized suggestions and recommendations, enhancing the overall customer experience.
- Cheap. Sometimes even free of cost. Yes, you don't have to pay a cent for a chatbot, even if it's a sophisticated AI-driven fellow.
As you can see, a chatbot provides a faster, more efficient, and user-friendly experience compared to traditional human customer interaction. Now let's explore the use cases!
To get a chatbot you don't need to know how to code or experience the pain of finding and hiring a chatbot developer. Thanks to TruVISIBILITY's Chat application with visual chatbot builder, you can literally assemble a chatbot in a blink of an eye.
TruVISIBILITY's Chat application is a powerful tool for creating both rule-based and AI-powered chatbots. It allows you to build simple bots with response buttons and sophisticated with AI core which enables them to detect your customers' intents. You can add a live chat function to make sure that your customer will not be left unanswered, even if their request is tricky.
Chatbots in Real Life: 7 Common Use Cases
As we have already said, a chatbot can perform most of the tasks related to communicating with a customer. And these tasks are countless! However, we have identified the 9 most common tasks.
1. Answering Inquiries
In the age of short-form content and short attention span, people want to get rapid answers in real-time. And chatbots can give such answers! Since most people ask the same questions, there's no need to waste money on a human agent, just build a FAQ-chatbot. To be sure that even a complex question will not remain unanswered, add the ability to call a human agent using the live chat function.
Also: The Absolute Best Way To Increase Profits By Providing Live Chat Support
2. Booking Management
Surprisingly, many hotel and restaurant businesses still rely on telephone bookings. However, chatbots can handle tasks like checking availability, confirming bookings, sending notifications, processing cancellations, or rescheduling requests. So why should you stick with the old and inconvenient phone booking process?
3. Personalized Sales Assistance
Chatbots can guide your customers throughout the sales funnel. Moreover, they can do everything a sales assistant does: introducing products, promoting products, suggesting products, etc. They are also capable of providing personalized recommendations based on the customer's purchase history or by asking questions first to identify pain points and other details.
4. Refund and Exchange Requests
If your refund and exchange policy is clear and simple, let a chatbot handle the process. Along the way, a chatbot can gather feedback, so you know what's wrong with your product.
5. Feedback Collection and Doing Surveys
To get a better understanding of what your customers want, you need to conduct surveys and gather feedback. However, getting people to participate in surveys is not an easy task. Because people are just lazy, they don't want to fill out lengthy forms, type their answers, and so on. Thanks to chatbots, surveys can be done in an easy, fun, and conversational way.
6. Order Tracking
When you buy something with delivery, you always wonder where your order is right now. Especially if something went wrong and the package was delayed. Chatbots can provide customers with real-time updates on their orders, including shipping details.
7. Building Customer Lists and Keeping Them Up to Date
You can use chatbots to collect information about your prospects and existing customers and thus build a detailed customer list, which is your most valuable asset. It is a must for both email marketing that turns prospects into paying customers and for reaching out to your existing customers with new products and follow-up sales by sending newsletters, promotions, etc.
However, keep in mind that nobody will share their email with you for nothing, your prospects need something in return, so don't forget to prepare a free useful thing for them.
Also: The Best Way To Make More Sales — Sell More To Your Existing Customers
Conclusion
Chatbots are a versatile tool for small businesses that allows them to get rid of expensive humans in many processes related to customer communication. By using chatbots, businesses can reduce their workload, increase customer engagement, and ultimately increase sales. From answering inquiries to conducting surveys, chatbots can do it all. So, why not give chatbots a try and see how they can benefit your business?
Register a freemium TruVISIBILITY account and get unlimited access to fully functional marketing software free of cost!
As your business grows, you only pay for what you use without any contract. A freemium TruVISIBILITY account allows you to:
- Create a chatbot that can conduct up to 100 conversations per month
- Launch email blasts, start drip campaign, etc with 1000 free emails sent monthly
- Send 1000 SMS texts per month
- Build 1 website including a blog
- 1 GB of storage usage
- 1 SSL certificate
- Unlimited API usage
The pricing is based on usage over the free monthly allotment. Thus it is extremely affordable for small to medium businesses. You can adjust the number of conversations your chatbots can have, the number of emails and SMS that can be sent per month, the number of websites you can deploy, and the capacity of your cloud storage. Simple and flexible!
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