Landing pages are an essential tool in the digital marketing arsenal for businesses of all sizes. They are designed to capture leads, drive conversions, and increase revenue. However, the number of landing pages a business should have depends on a variety of factors, including the size of the company, the number of products or services offered, and the target audience.
Table of Contents
- How Many Landing Pages Should Businesses Have?
- Number of Landing Pages for Each Business Type
- Conclusion
How Many Landing Pages Should Businesses Have?
Businesses should aim to have at least one landing page for each of their primary products or services.
In addition to the number of landing pages, businesses should also focus on the quality of their landing pages. A well-designed landing page should be visually appealing, easy to navigate, and optimized for search engines. It should also have clear and compelling messaging that addresses the needs and pain points of the target audience.
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When it comes to creating landing pages, businesses should also consider A/B testing. A/B testing involves creating multiple versions of a landing page and testing them to see which one performs better. This allows businesses to optimize their landing pages for maximum conversions.
Number of Landing Pages for Each Business Type
As a business owner, you may be wondering how many landing pages your competitors have. You’re welcome to do some research online to see how other businesses handle their landing pages and websites, but we’ve got a guide on how many landing pages your industry generally should have for each business goal.
Contractors
As a contractor, it's important to have a strong online presence to attract potential clients and showcase your services. One of the top tools for marketing for contractors is a solid landing page. A landing page is a standalone webpage that is designed specifically to convert visitors into leads or customers. But how many landing pages should a contractor have?
One landing page per service: If you offer multiple services, it's a good idea to create a landing page for each one. This allows you to target specific keywords and messaging for each service, making it more likely that potential customers will find what they're looking for and convert.
One landing page per location: If you operate in multiple cities or regions, consider creating a landing page for each location. This can help you target local keywords and show potential customers that you're familiar with their area.
One landing page per campaign: If you're running a specific marketing campaign (such as a Google Ads campaign or a Facebook ad campaign), it's a good idea to create a dedicated landing page for that campaign. This allows you to tailor your messaging and offers specifically to the audience you're targeting.
One landing page for your homepage: Finally, consider creating a dedicated landing page for your homepage. This can be a great way to showcase your services and make it easy for potential customers to navigate to the information they're looking for.
Law Firms
Law firms are increasingly turning to digital marketing to attract new clients and stand out in a crowded field. One key component of any digital marketing strategy is the use of landing pages.
So how many landing pages should a lawyer or law firm have?
Photo Credit: Wattel & York: Attorneys At Law
One landing page per practice area: If your law firm practices multiple areas of law, it's a good idea to create a landing page for each one. This allows you to target specific keywords and messaging for each practice area, making it more likely that potential clients will find what they're looking for and convert.
One landing page per location: If your law firm has multiple locations, consider creating a landing page for each location. This can help you target local keywords and show potential clients that you're familiar with their area.
One landing page per campaign: If you're running a specific marketing campaign (such as a Google Ads campaign or a Facebook ad campaign), it's a good idea to create a dedicated landing page for that campaign. This allows you to tailor your messaging and offers specifically to the audience you're targeting.
One landing page for your homepage: Finally, consider creating a dedicated landing page for your law firm's homepage. This can be a great way to showcase your services and make it easy for potential clients to navigate to the information they're looking for.
Salons and Spas
As salons and spas continue to compete for clients, many are turning to digital marketing to attract new business. One important aspect of any digital marketing campaign is having a good amount of landing pages. Let’s see how many landing pages a salon, hairdresser, spa, or any health and relaxation business should invest time in creating.
One landing page per service: If your salon or spa offers multiple services, it's a good idea to create a landing page for each one. This allows you to target specific keywords and messaging for each service, making it more likely that potential customers will find what they're looking for and convert.
One landing page per location: If your salon or spa has multiple locations, consider creating a landing page for each location. This can help you target local keywords and show potential customers that you're familiar with their area.
One landing page per campaign: If you're running a specific marketing campaign (such as a Google Ads campaign or a Facebook ad campaign), it's a good idea to create a dedicated landing page for that campaign. This allows you to tailor your messaging and offers specifically to the audience you're targeting.
One landing page for your homepage: Finally, consider creating a dedicated landing page for your salon or spa's homepage. This can be a great way to showcase your services and make it easy for potential customers to navigate to the information they're looking for.
Medical Clinics and Doctors
Medical clinics are increasingly turning to digital marketing to attract new patients and compete in a crowded market. But how many landing pages should a medical clinic have? The answer to this question will depend on the size of the clinic, the types of services it offers, and its marketing goals. However, here are some general guidelines that can help medical clinics determine how many landing pages they need:
One landing page per service: If your medical clinic offers multiple services, it's a good idea to create a landing page for each one. This allows you to target specific keywords and messaging for each service, making it more likely that potential patients will find what they're looking for and convert.
One landing page per location: If your medical clinic has multiple locations, consider creating a landing page for each location. This can help you target local keywords and show potential patients that you're familiar with their area.
Photo Credit: Houston Medical Group
One landing page per campaign: If you're running a specific marketing campaign (such as a Google Ads campaign or a Facebook ad campaign), it's a good idea to create a dedicated landing page for that campaign. This allows you to tailor your messaging and offers specifically to the audience you're targeting.
One landing page for your homepage: Finally, consider creating a dedicated landing page for your medical clinic's homepage. This can be a great way to showcase your services and make it easy for potential patients to navigate to the information they're looking for.
E-commerce Stores
E-commerce stores rely heavily on digital marketing to drive sales and attract leads and customers. One of the most important aspects of any e-commerce store's digital marketing campaign is the use of landing pages, which connect to their webpages and email. But how many landing pages should an e-commerce store have?
One landing page per product category: If your e-commerce store offers multiple product categories, it's a good idea to create a landing page for each one. This allows you to target specific keywords and messaging for each category, making it more likely that potential customers will find what they're looking for and convert.
One landing page per product: For high-value or highly searched for products, it's important to create a landing page dedicated specifically to that product. This allows you to target specific keywords and messaging for that product, increasing the likelihood of conversion.
One landing page for promotions: If you're running a specific promotion (such as a sale or discount), it's a good idea to create a dedicated landing page for that promotion. This allows you to tailor your messaging and offers specifically to the audience you're targeting.
One landing page for your homepage: Consider creating a dedicated landing page for your e-commerce store's homepage. This can be a great way to showcase your products and make it easy for potential customers to navigate to the information they're looking for.
B2B Services
B2B companies, or those that sell products or services to other businesses, can benefit greatly from the use of landing pages in their digital marketing strategy. However, determining how many landing pages a B2B company should have can be a tricky question to answer. It ultimately depends on the size of the company, the variety of products or services offered, and the target audience.
One landing page per product/service: For B2B companies that offer a variety of products or services, it's best to create a landing page for each one. This helps to target specific keywords and messaging for each offering, making it more likely that potential clients will find what they're looking for and convert.
One landing page per industry: B2B companies that sell to different industries may benefit from creating landing pages for each one. This allows for specific messaging and keyword targeting, which can help to increase conversions.
One landing page per campaign: If a B2B company is running a specific marketing campaign, it's a good idea to create a dedicated landing page for that campaign. This allows for tailored messaging and offers specifically to the target audience.
One landing page for the homepage: Finally, creating a dedicated landing page for the homepage can be beneficial for B2B companies. This can showcase the company's value proposition and make it easy for potential clients to navigate to the information they're looking for.
Photo Credit: HubSpot
In general, the more landing pages you have, the better. Each landing page gives you an opportunity to target specific keywords and messaging, which can improve your search engine rankings and increase your chances of converting visitors into leads or clients. However, it's important to remember that quality is more important than quantity. Make sure each landing page is well-designed, optimized for search engines, and provides clear and compelling information to potential clients.
Conclusion
We covered how many landing pages most businesses should have to optimize their chances of garnering leads, converting them into customers, and boosting sales. Hopefully, if you are a business owner, contractor, or part of the marketing team for a clinic, salon, spa, law firm, etc. you now know how to plan and create your various landing pages. TruVISIBILITY's Sites app can help you build the landing pages just right for your business.
Overall, the number of landing pages a business should have depends on a variety of factors. However, focusing on quality over quantity is key. By creating well-designed, optimized landing pages that address the needs and pain points of the target audience, businesses can increase conversions and drive revenue.
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