Collecting email addresses is a huge help in gathering leads, which means the potential for gathering loyal customers. You can increase your chances of gaining more customers by taking chances. Take a chance on gathering more email addresses in new and innovative ways! 2023 is full of different avenues businesses are taking to collecting addresses to which to market, so let’s dive deep into each option.
Table of Contents
- Underutilized Ways to Collect Email Addresses
- How TruVISIBILITY Makes Collecting Emails Easy
- Conclusion
Underutilized Ways to Collect Email Addresses
Before you can start sending out newsletters and promotional emails, you need to have a list of email addresses to work with. In this article, we'll explore the different ways you can collect email addresses for marketing purposes.
Opt-in Forms
Opt-in forms are one of the most popular and effective ways to collect email addresses. They are forms that appear on your website, usually in the form of a pop-up or a banner, that ask visitors to provide their email address in exchange for something of value, such as a free ebook, a discount code, or access to exclusive content.
To make your opt-in form more effective, you should be clear about the benefits of joining your email list and make it easy for visitors to sign up. You can also use A/B testing to experiment with different form designs and copy to see what works best.
Photo Credit: SurfStitch
Contests and Giveaways
Another effective way to collect email addresses is by running contests and giveaways. By offering a prize or incentive, you can encourage people to provide their email address in exchange for a chance to win.
To ensure that your contest or giveaway is successful, make sure that the prize is relevant to your target audience and that the entry requirements are clear and easy to understand. You should also promote your contest or giveaway on social media and other marketing channels to reach as many people as possible.
Lead Magnets
Lead magnets are free resources that you offer to your audience in exchange for their email address. Examples of lead magnets include ebooks, white papers, webinars, and checklists.
To create an effective lead magnet, you should choose a topic that is relevant to your audience and provides value. You should also make sure that your lead magnet is well-designed and professionally produced to reflect well on your brand.
Sign-up Sheets
If you have a physical location, you can collect email addresses by setting up a sign-up sheet. This could be a clipboard or a notebook placed in a prominent location, such as at the checkout counter or near the entrance.
To encourage people to sign up, you could offer an incentive, such as a discount code or a free gift. You should also make sure that your sign-up sheet is easy to find and that the instructions are clear and easy to follow.
Social Media
Social media is a great way to reach a large audience and promote your email list. You can create posts and ads that promote your lead magnet or opt-in form, or you can create a Facebook or Instagram page dedicated to your email list.
To be effective on social media, you need to create engaging content that encourages people to sign up. You should also use hashtags and keywords to reach a wider audience and engage with your followers to build relationships.
Incentivized Referrals
Another way to collect email addresses is through incentivized referrals. This involves encouraging your existing subscribers to refer their friends and family to your email list in exchange for a reward, such as a discount or a free gift.
To make this strategy effective, you should create a referral program that is easy to understand and communicate the benefits of joining your email list to your existing subscribers. You should also make sure that the reward is valuable enough to encourage people to participate.
Purchase Confirmation Emails
Finally, you can collect email addresses through purchase confirmation emails. When someone makes a purchase from your website, you can include a checkbox that allows them to opt-in to your email list.
To make this strategy effective, you should make sure that the checkbox is prominent and that the benefits of joining your email list are clear. You should also make it easy for people to unsubscribe from your list if they change their minds.
How TruVISIBILITY Makes Collecting Emails Easy
TruVISIBILITY’s Messaging app is perfect for segmenting emails, sending personalized marketing messages, and giving your email subscribers many options for receiving emails. How else does Messaging help?
You can customize your marketing messages to match your brand, business colors, offer, etc.
You can place surveys and connect links to your social channels within your emails.
Automate your emails, making sending triggered responses to certain addresses easier than ever.
Schedule email messages, such as newsletters and holiday special offers.
Discover everything you can do with TruVISIBILITY’s entire marketing suite, including chatbots on your entire website and social channels, creating web pages and landing pages for your site, storing business docs on the secure Drive platform, and more.
By registering with a freemium account, you get unlimited access to fully functional software free of cost. As your business grows, you only pay for what you use without any contract. A freemium TruVISIBILITY account allows you to:
- Create a chatbot that can conduct up to 100 conversations per month
- Launch email blasts, start drip campaign, etc with 1000 free emails sent monthly
- Send 1000 SMS texts per month
- Build 1 website including a blog
- 1 GB of storage usage
- 1 SSL certificate
- Unlimited API usage
The pricing is very simple; it's based on usage over the free monthly allotment. Thus it is extremely affordable for small to medium businesses. You can adjust the number of conversations your chatbots can have, the number of emails and SMS that can be sent per month, the number of websites you can deploy, and the capacity of your cloud storage. Simple and flexible!
Conclusion
We went over the most innovative ways businesses are collecting emails, and you can quickly and easily see a difference in your lead conversion by following all or some of these tips. Businesses are implementing referral programs, sign up sheets, and utilizing social media to its full potential, so why shouldn’t you?
TruVISIBILITY can help you garner emails from social channels, landing pages, and much more with their all-in-one digital marketing suite. You can learn more about collecting emails, check out this article.
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